We're not in the same context, and not working on exactly same things, but we're certainly on the same wavelength.

Created by Sidekick Studios.

Tags: interaction, internet, technology, marketing,

Ok, this is very much an Ogilvy ad*. But also very much worth sharing. This is very relevant, and very fundamental for any future communication. How to create values for your customers? Through your communications. This is what your brand should aim for, at least in the digital arena.

As you may know, even the simplest ideas such as a banal game or whatever can create values for some users. It can also be a very specific application solving a real problem. But that's not the issue for now, it's more about the fundamental idea about how your brand can be the sender of meaningful content. 

*At a first glimpse yes - but also a great formation of branded utility. Thanks Ogilvy! 
From Giles Rhys Jones

Tags: ogilvy, branded utility, digital marketing, interactivity

We want to take the opportunity to push for an event we're doing in Sweden, at Marknadsf�reningen i Stockholm on March 8th. This is where we're basically going to bring forward and present the issues we've raised in previous posts. I.e. where is the digital marketing heading with new interactive technology changing the behaviour of how we're consuming media. New interactive devices and applications are leading the way, within the consumer sector, and marketeers need to look at the opportunities this brings forward for creative market communications.

The best bit is that we're bringing Samsung along - This way we're actually going to present concrete examples to illustrate the possibilities.

Please register here and bear in mind that these events fill upp rather fast.

We hope to see you there! 

Tags: marknadsföreningen i stockholm, yooba, samsung, interactive communication, ipad,

Very cool use of  a signpost from Nokia. The traditional sign gets interactive.

The World's Biggest Signpost from adghost on Vimeo.

Tags: interactive, signpost, nokia, digital

We made a visit to Amsterdam last week. During our stay we also made a brief visit at EvoSwith, our hosting provider. We got some insights on their very impressive datacenter.  One thing that we want to throw some light on is their climate-neutral operations which we're proud taking part of.  

In our context it's one of those things that you don't really relate to. But again, we're very proud offering all Yooba projects hosted by a climate-neutral datacenter cooled by energy-efficient compressors. 

Therefore we want to display the Green Fan logo - to demonstrate that we're actively making a positive contribution to reducing CO2 emissions.

Read more on EvoSwitch climate neutral operations.

Tags: evoswitch, the green fan, yooba, climate neutral

I want to continue on our previous post on Digital Media, and obviously pick up on the recent release of the Apple iPad. What's interesting here are the relationships between changing media consumption, new technical devices as carriers of media and Internet as the new distribution platform for (digital) media.   

I think Faris Yakob conducts some interesting reasonings over here. The theory is that "Up until digitalness, you couldn't separate the content from the distribution platform". This is clearly touching our thoughts as well. With the iPad these these discussions gets interpretationed and tangible.  Now we can consume (read) the book either from a physical book or from the iPad. In the analogue time the distribution of the physical book was quite an isolated process. Simplified; from publishing house to book store. Now with devices like the iPad, and with digitalized media, it's the Internet which the central platform for distribution of content.

For marketing purposes we need to adjust to these new media consumption patterns as well as the possibilities with digital media. Traditional advertising became on-line and today these disciplines can be merged to communication with digital media and through new interactive devices. These are certainly exciting times for new technology and distribution of all things digital.

Tags: digital media, ipad, consumption, content distribution, technology

Very busy over here, not really any excuse for lack of blogging but that's the way it goes.
Found this one from Paul Isakson, well worth snatching, repeating and spreading.

Tags: marketing, strategy

The author in this article from Econsultancy advices of the need to start reflecting on the growing accessibility for digital (marketing) platforms. "All this digital convergence has to make you wonder: are there still digital channels, or is digital just becoming, well... just plain digital - a channel unto its multiplicity of selves?"

How we are going to relate to this matter, define, measure and optimize, personalize and target for all new emerging channels? - Let the time tell. The issue has been raised.
One thing is for sure; there are going to be technology enabling duplication of content for various digital channels. That is one great advantage. Once it's digital it can be adjusted for new devices, formats, channels etc. Without the cost- and time lag.

Watch this space.

Tags: digital communication, signage, content management, yooba

We wish you a Merry Christmas and a Happy New Year!

Yesterday was the darkest day of the year here in Sweden. So from now on we’re going towards brighter days, and wherever you are we hope you come along. 

Right now we’re very busy looking at new innovations that will enable our users to communicate even more efficiently and through additional digital channels.

In 2010 we’re going to continue our mission to help our users to create valuable content, to easily publish and maintain the content. And most and foremost do it in as simple and cost efficient ways as possible.

That’s our promise.

All the best for 2010.

Tags: yooba, 2010, cost efficient marketing

Nowadays, Google amongst some others offers tools to improve your site performance.  Now you can also test where you're most likely to get conversions and engagement. Check it our here.

From Mashable.

Tags: google, conversion, engagement, web design, yooba.com