It’s been really, really busy here at Yooba. But soon we’re off to London, UK. This is where we’re going to do a first presentation of Yooba. We’re really excited to get there and obviously to get some feedback. Now we’re entering the market, now we’re talking to the decision makers, the executives.

Obviously we want to meet up with anyone, regarding your job position. Get in touch, pop by and say hello. We’ll be at stand E216, and you can register for free at internetworld.co.uk.

Tags: internet world, yooba,

The humans’ online adventure is still a rollercoaster ride with constant changes, twists and turns. Today 10 year old kids are building their own web sites, exchanging html codes with each other to spice up their appearance in the social networks.

 

You can today easily make great online creations without having a single clue about html. There are services like JAlbum where you can produce and publish your entire customized online photo albums, and now Yooba Studio where you can create and publish flash applications from small widgets to entire web sites without ever heard of basic web site terms like css or href.

 

The development can be compared with that in image editing. Not only going digital, any amateur can today adjust their photos automatically in software like Photoshop Elements, after a 30 minutes course in a digital photo magazine, to do what even was difficult for experts some years ago.

 

Before you know it, there will only be tools to create the most fabulous online creations. When the 10 year old kids become 18 they will since long time be bored with how websites are built today and haven’t only adopted the newest tools, but also started to build tools we haven’t heard about yet, to make it even easier to do magic.

 

So if you don’t see a dinosaur when you look in the mirror tonight, be sure that people will look like they have seen one when they meet you, one day in near future when you state that you know html.

Tags: html, flash, software as a service, jalbum, yooba studio

Tags: social media, social ambassadors, pr, branding, flash mob

"If you can do it on the real world - you can do it on the net."

Quite thoughtful, I pinched it from here.

Update: Maybe you should do it on the net.

Tags: web 2.0, social media, branding, behaviour, neville hobson

The European Interactive Advertising Association, has completed a survey about digital families. According to their study the Internet consumption is related to the family situation; “digital parents” spends more time online and has a higher level of technical knowledge than households without children. The web activities are also related to the age of the children.

The ways digital parents, of which some are heavy Internet users, are using Internet is also related to the access to broadband. The broadband access still varies in Europe and is likely to raise all over with the result of more media consumption through Internet.

From a sociological perspective; you can sometimes think of a social heritage, where children are affected by the social environment where they are brought up. I’m not talking of a shift, but here you see interesting and new ways of children as “digital natives” affecting their parents as “digital immigrants”.

                                                                                        

                                                                                                Source: The IEAA Mediascope 2008

 

Tags: internet usage, broadband, interactivity, mediascope europe, eiaa, content, communication

We’ve done a preview presentation at an event at our local university. The feedback has been good, we’re not showing much but the basic feel of the interface is really good and the response of the few features that we actually reveal has been really good as well.

Primarily we want to build some awareness amongst, and relations to, the students to enable future and talented labour. This should be a question vital interest for anyone in our business, or in any business.

But if you consider going to the Internet World in late April; you’ll definitely need to come by our stand and we’ll show you what to come when it comes to new ways of creating digital content for your marcoms.

Tags: yooba, liu, market communication, internet world, internet marketing

Even though there's an economical downturn foresighted, the UK online advertising doesn’t see any decline. UK is the biggest online market in Europe and the online advertising has passed over 10% of the total advertising spend. In 2009 the online marketing is predicted to pass the spending on TV ads.  

Tags: internet, uk, marketing, prediction,

Consumer insight gets more and more important when building your brand and communicating your market messages in fragmented and increasingly digitalised channels.

MarketingSherpa has completed an interesting article within the B2B and B2C context. Their research presents insights to the future of marketing when the consumer spending is down. This research is from a US perspective where the economical downturn is closer than in Europe, but it feeds good thoughts on how to act pro-actively in your marketing strategies and in perspective of future effects.

Tags: marketing, roi, online, media, direct marketing, branding

Everyone knows that a recommendation from a friend beats a great commercial 8 days of the week. Anyone that is pleased with your product or service is a happy customer, willing to pay it forward. But how do you leverage the happy customer to become a social ambassador?

 

With the current status of social media, the happy customers have a lot more power and are also so much easier to identify. Those with the power are major bloggers, very active people in social networks, basically people that have lot of ears near, which have expressed love for your product or service

 

But how do you attract them? What do they want? Well, basically the same as anyone, to be seen and appreciated for who they are. There is also where you should meet them, on their level giving them love and support.

 

To do this effectively, you need to find a way to support your social ambassadors. Get a person responsible for setting up a network of them with the only task to keep them happy, like a social ambassador Santa Claus; never selling, only giving.

 

To start finding the ambassadors you should continuously check your social trawl to see what candidates there are, and add them to the network according to your capacity.

 

The more you know about your social ambassadors, the better response you are able to give them. Invite them to events, whether related to your products or not, give them tickets to a football game, a concert, some of the minor benefits that your employees get. Another important thing is also to support them at their arena, get active in their blog, and support their entire social network giving the ambassadors the credit.

 

With a troop of social ambassadors you can fast generate a lot of goodwill for your brand, while you at the same time keep them from leaning towards your competitors. So hire a Social Ambassador General today and start embracing your loving social ambassadors (formerly just known as happy customers).

Tags: branding, social ambassador, goodwill, social network