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© Jake Goretzki

Tags: marketing

Speaking of economic downturn (as in previous post), I read a very inspirational article (in Swedish) and we had a chat about it here at the office as well. Well, not really a chat, my manager just briefly mentioned that in a recession you’ve got the best possibilities to grab market shares. It sounds very much like a comment from a “visionaire extraordinaire”; as in “that’s easier said than done”. But hey, he’s done it. So I’ve got no reasons to doubt. Yooba was established during the “worst” era in early 2000. So we’ve learned all the way (the hard way); from how the consumers/end users behave, to how you need to act in your business strategies. Obviously there’s no standard manual on how to act during a recession. Partly from our experiences, and referring to the article previously mentioned it’s in some aspects a psychological phenomenon.

Either you get frightened and passive, or active and specialized. The first is about letting the circumstances affect you, and the other is about adjusting yourself to the situation, looking at every possible option to do new business. This is the time (during a recession) when you can get new market shares at a lower price, but you probably won’t get the profit until the economic upswing comes.

Passivity is very uncreative.

You need to be offensive when everyone else gets defensive.

The risks might get bigger in a recession, but you take the biggest if you get passive.

Tags: creativity, recession, yooba, marketing, strategy

Another report on the effects on marketing due to the (forthcoming) economic situation. Moray MacLennan, IPA President, Chairman Europe M&C Saatchi: “The report certainly reflects the increasing gloom of the past few weeks. There is a clear implication that the economy will slow further. Agencies cannot affect the short term economic outlook, but they can do at least two things; firstly, focus even more closely on cost control and secondly, strive for even more original and innovative solutions so they can buck the trend."

Tags: internet marketing, economic downturn, marketing agencies,

As the iPhone craze has started over here (as in Europe), and they’ve had it for some time in the US, a new white paper from Rubicon Consulting might be of interest. This US company has made a survey on the impact iphone and its new features has on its users. Amongst others, 75 % says that the iPhone has led to more mobile browsing, even though 40 % of them have troubles on displaying some websites.

As other prominent mobile manufacturers have commented the iPhone, they think this could be the breakthrough for the smart phone. That hopefully leads to more possibilities implementing Flash browsers to phones, and more interactive content into your mobile.

Soon hopefully.

Tags: iphone, flash, internet, browsing, smart phone

I read an interesting article over here, about (future) successful communications. It’s about the company’s role within various (social) contexts. What we see today is the growing social media usage, which companies needs to adjust to. To be successful you, in most cases, need to take part of the conversation on the various arenas, you need to be more open in your communications etc. But what we fundamentally need to think is about, the company being more social. As a social subject you still adjust yourself to the context. As it is today, I think that it’s still about – we can say this, in this channel or context.

On the other hand, maybe there isn’t any short cuts, and the process has just started, with the rapid growth of social media usage where companies slowly are (needs to) getting more social.  

Tags: transparency, social media, branding, market communications, yooba

• Average time spent online is up 4% compared to a year ago.
• Biggest increase in social networks and blogging sites.  

                                                                                                                                                          source: nielsen-online

        Now it’s just for you to mix the best ones to your marketing strategies.

Tags: marketing, yooba, internet spending, uk, communication, entertainment, consumer generated media

Flash files can now be found and indexed. - Fantastic!

Update: More info and objectives.

Tags: adobe flash, yooba studio, flash content, google, search, index, seo

Even though we try as hard as we can to enable you access to our service, things are slowing down here at Yooba HQ. Present staff is working as hard as ever, but gradually parts of our developing team and other staff involved, are going for a bit well deserved holiday.

So, where are we right now? The hygiene factors are getting under control; we’ve been able to implement some basic functions that weren’t initially prioritised, but that appeared to be necessary to have added from the start. Bugs are being fixed, tutorials are being written; slowly but surely we’re getting closer to a milestone which is to see content being created in Yooba Studio.

When our service is going public, it also means that we can get into communicating, blogging about the service it self. So far we’ve been touching various surrounding contexts where Yooba will fit, but still we haven’t’ been able to give any concrete proposals that would make our communications (read this blog) really unique. At the end of the day it’s through our service we’re setting our identity, everything we communicate is going to be filtered through Yooba.com – The Service.

We’re very much looking forward to that, this blog amongst others is going to get new perspectives, and I’m positive that we’re going to enable a dialogue which this is very much about.

Tags: yooba studio, social media, yooba.com, dialogue