Just a minor breakdown, as we’re heading towards, or getting closer, to something of a milestone for us here at Yooba. It’s really inspirational, and the excitement is tangible over here.

Soon, we’re going to see some content created, and published from Yooba.com. So far, a bit “behind the scenes”, it’s been a bit winding road. Not in a messy way – we’ve thankfully “always” had a clear internal vision of who we are, and why we’re doing this. But it’s really interesting how the process of positioning your business, forming your identity, entering the market, has been formed. You can very much affect the process, and sometimes things go out of your control. But it’s definitely a very good, and almost necessary, learning process.

I’m still very general, but some of you might recognise the process of entering the market with a new service or product. Are you going to try to create WOM through the blogosphere? What PR are you going to aim for? How are you going to communicate the business values to different segments?  Marketing strategies!?

There are so many challenges! And I can’t see there are any rights or wrongs. Even with some experience we’re acting in a changeable world, where you constantly need to be (pro-)active, keen, reflective and critical.

But still it’s very inspirational.

With a bit of “retrospective”.  

On the other hand this is just the beginning, and you’re soon able to witness it yourself.

Tags: yooba.com, marketing, strategy,