Things are really hectic over here. Thankfully we get to see some concrete results. Actually, we’re talking about a quite heavy milestone; the first campaign created in Yooba Studio was released today. There’s a few more in the pipe. Obviously we’ll present some of them as soon as we can.

Tags: yooba, yooba studio, internet marketing, campaign, online advertising

This is probably something we'll see more or in the future. - Niched social networks. This is rather hilarious though.

Tags: social networks, internet marketing, yooba, david hasselhoff

This article talks about the future of the agency. I’m not to keen of making any predictions, with or without any crystal ball. But sometimes these articles make you reflect over your situation. Though, I believe that this issue is becoming quite concrete for any of us. I.e. what will your business be in five years time as we’re facing the big R?

The author speaks about a dramatic shift, where the full-service agency’s days are counted and work being more diverted. The 5.0(?!) agency’s role is either going to be about creation or production. The creators are the strategists that solves the complex solutions for branding, where as the producers executes the ideas. I’m not too sure about this dividing. Sure you, as an agency, might need to speak clearly about what you do as the conditions on the market gets more demanding.

So yes, in some ways I believe the general full-service agency that do a bit of everything needs to evaluate their business and differentiate themselves. And when talking about the “general agency”, I’m more thinking of the local SME business rather than global networks.

When it comes to the local smaller agencies who today may work more as traditional advertising agency, with not much focus on digital, this time is a rather excellent time to get market shares. There’s going to be loads of new techniques available which are going to facilitate creation and publication of digital content.  So for the local agencies it’s going to be about jumping on the digital train, otherwise you’ll be left behind. So when marketing budgets are being cut, there’s obviously going to be less work for advertisers. But as the budgets are shifting towards digital, that’s where you need to be. Basically they can keep doing what they do best, slightly adjust their business as the tools for digital execution is going to be there.  

So there’s still going to be opportunities for the smart generalists.  

Tags: recession, marketing, digital marketing, yooba, budget, strategy, creativity

This is one aspect we’ve had around Yooba Studio:” Why not use the technology to give more?” New technology will give you new fantastic capabilities to streamline your work.                                 

But as Mr. Godin points out – should you use new tools to do less?

No, now is the time to do more. Saving time and money gives you new conditions to do more. More frequently, or/and in further channels. Increase your communications.  

Tags: yooba, marketing, advertising, yooba studio, seth godin, communication

Quick Tip films are being edited, Getting Started texts written...

Tags: yooba studio, yooba,

Just a minor breakdown, as we’re heading towards, or getting closer, to something of a milestone for us here at Yooba. It’s really inspirational, and the excitement is tangible over here.

Soon, we’re going to see some content created, and published from Yooba.com. So far, a bit “behind the scenes”, it’s been a bit winding road. Not in a messy way – we’ve thankfully “always” had a clear internal vision of who we are, and why we’re doing this. But it’s really interesting how the process of positioning your business, forming your identity, entering the market, has been formed. You can very much affect the process, and sometimes things go out of your control. But it’s definitely a very good, and almost necessary, learning process.

I’m still very general, but some of you might recognise the process of entering the market with a new service or product. Are you going to try to create WOM through the blogosphere? What PR are you going to aim for? How are you going to communicate the business values to different segments?  Marketing strategies!?

There are so many challenges! And I can’t see there are any rights or wrongs. Even with some experience we’re acting in a changeable world, where you constantly need to be (pro-)active, keen, reflective and critical.

But still it’s very inspirational.

With a bit of “retrospective”.  

On the other hand this is just the beginning, and you’re soon able to witness it yourself.

Tags: yooba.com, marketing, strategy,