Great Micro-site from Financial Times.  It's about the opportunties during the downturn, and keeping up with your market communications. It collects various studies and research, and encourages users to post their own thoughts. Obviously they have their own agenda; taking their revenue from advertising, but the "discourse" needs some balancing - it's not all doom & gloom. There's some great cost-effective ways to reatin your (digital) marcoms using new technology, services and methods.

Tags: recession, internet marketing, yooba,

Yooba doesn't advocate "Darwinism" in any ways. But there's some  interesting connections between his theories and the present conditions in today's market.

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.”

Tags: recession, creativity, yooba, marketing, strategy

 

A feature in the new Link Magazine from Swedish Chamber of Commerce. 

Tags: yooba, swedish chamber of commerce uk, flash creation, internet marketing, on-demand

I came across an interesting survey done in the US, but still giving good indications for the European market (as there's a "delay" in the economical changes between US and Europe). CMO's give interesting, and quite positive answers on how they'll meet with the rapidly shifting budgets for next year. It's about the digital field being the channel where senior marketers find confidence within reduced budgets.

It's very clear that Digital marketing is taking over from "Traditional" Marketing, mainly due to greater impact and demonstrable returns. Nothing new really, these are the main reasons why the digital field is growing and overtaking other channels.

This gives some more positive aspects to the general, very negative, picture. After all you can't really read much positive news in the economy pages today. The survey brings an attitude that inspires, and the survey also presents that it's during these harder times your marketing will play a key role for your future.

We've touched it before, and our friends at Harvard are also talking about the possibilities that a recession could give. That's possibilites to grab market shares when your competitors are withdrawing marketing efforts. That's the beauty with services like ours - that you now can get your messages out easier, faster, more frequently and lot more cost effectively.

Tags: yooba, digital marketing, downturn,

It's been a bit quiet here for some time.

New yooba.com is why.

Tags: yooba.com, easy flash creation, internet marketing

A guy does a review (in swedish, or actually comments) on a book about creativity. And for past few months we’ve been talking about where to position Yooba on various scales.

Anyway, the reviewer has some points – there’s loads of talk about creativity, creative height etc. When it’s, at the end of the day, a matter of various resources, and first and foremost courage. Both from client and creator.Courage to break old habits, looking at new solutions. Obviously you need talent, knowledge, insight, but it’s about execution those great ideas.

And maybe that’s creativity – to make new, innovative (creative) solutions look simple.

This doesn’t apply to all. There’s loads of inspirational theorists (read marketing gurus) talking about creativity who’s theories are rooted in their work. But for the majority it’s about doing the job the best way you can. Especially in times like this.

And where’s Yooba in this context? Well, we’d position ourselves somewhere as a link on the creative scale and the business side of things. We’re not one size fits all solution, you don’t really do a Coke Zero campaign in it, but we’re a fine and smart tool that will enable you to execute some of your great, creative ideas.

 

Tags: creativity, marketing, yooba studio, communications