I'm working on a communication platform for a specific project. It's about defining your role on the market, position yourself against other players, creating your story etc. Obviously we've done it before and we're still Yooba. But, one thing that has changed considerably is the market.

The big R affects our perspectives. In many cases, what your company positioned against a year ago is slowly moving towards a "holistic" threat for all of us. The current economic climate. What used to be valuable against other services and/or tools is now your best weapon in a decreasing economical state.

For '09 we still are going to be your allied.   

Roll on 2009. 

Tags: market communications

The festive season is reaching its peak. We’re soon going for some well deserved rest. We’ll be here on and off during next week, and with full capacity from January the 5^th.

Then with extra full capacity.

2008 has very much been about setting the foundations for everything Yooba stands for. The initial time plan was revised, sometimes due reasons that was out of our control, and sometimes it has been an active decision from our part. Altogether it’s mainly because we want to provide you with a leading tool for your future marcoms.

Yooba is going to be part of the new breed of smart services that’s going to provide you with new effective ways to create and publish content for the web. We’re not going to replace anything; Yooba is not your one-size fits all solution. But again, Yooba is a smart solution, and that’s where you need to be in 2009. Whatever ways your marketing is heading for next year, you need to be smart. You need to find cost-effective and new, smart solutions for your communications with your customers or end-users.  I’m sure, not many of us will be able to work as we’ve done this year. It will be about prioritising and getting more bangs out of the bucks. That’s where Yooba is coming in. 

So with all these coming challenges, we want to send you all the best wishes for Christmas and the New Year.

YOOBA Team

 

Tags: yooba studio, marketing 2009,

With the latest update of Yooba Studio we've added the possibility to create custom buttons. This means that you can now specify which images should be used to make up your buttons, to make unique buttons.

Keep your eyes open for a tutorial on how to use this new feature, within the following few days!

Tags: yooba studio, studio, custom buttons, button, design

Two new graphic packs will be released shortly, both full of images featuring a city theme with skyscrapers, signs and lots of other city-stuff!
You'll find these in the Library, under "Yooba Library", free for you to use in your projects!

Update: The packs are now available in the Library in Yooba Studio. Enjoy!

Tags: updates, graphic packs, library, media

Yooba Studio  - and Yooba.com - is a living project, continuously evolving through new features and possibilities. To be able to communicate all that is happening, we at Yooba will bring you guides, how-tos and tips & tricks to the new features as they're added. When a new feature is introduced, you will be able to read all about it here in this blog: how it works, how it can be useful to you in your projects - all with examples for you to follow.

We will also revisit already existing features to see how they can be used in different ways than perhaps the obvious.

So, keep up with the evolution of Yooba Studio and Yooba.com - we're here to help!

Tags: yooba studio, yooba.com, features, studio

We're soon going to expand our bloggin-activities. I've had an agreement with a few of our developers who are going to bring you lots of interesting technical stuff and tips & tricks. We're going to dive deeper into the technical progress in Yooba Studio, and also give you concrete tips on how to use these new features. We're doing it through the blog as it will be a good way for you to backtrack new and relevant functions.

 

Tags: yooba studio, internet marketing, flash, yooba

Source: Mediascope Europe 2008

A new study from the EIAA presents new consumer patterns in their media consumption.

• 55% of all European Internet users are online every single day.
• Usage has increased during evenings and weekends. Which might relate to the new "Lifestyle Management" activities that are growing. I.e. Communication through social networking sites, choose better products or services, book holidays/travel arrangements etc.
• 'Freedom' and 'flexibility' are the keywords for today's consumers.
• Personal recommendations are still influential when researching or considering a service or product. Web sites of well-known brands are also important information sources.

 

Check it, it could be a good resource for creating greater impact with your strategies.

Tags: online marketing, media consumtion, internet, mediascope 2008, eiaa

With the release of version 1.1 of Yooba Studio, the Player (running the projects) have been drastically improved.
One of the bigest improvements is the size of the Player itself, beeing reduced to about a third of its previous size!
Other features imclude performance boosts and faster loading times.

We hope you will enjoy this new version of Yooba Studio as much as we have been enjoying making it!

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