Related to our previous post about improved customer experiences being the main drive for investing in new CMS-technology. Tim Walters at Forrester points out in recent interview (in Swedish), a few interesting points about future use of WCM (Web Content Management):

• Personalize your web or go down.
• New professional roles within organisations; content architects and content administrators.
• Easier tools for WCM.

From our, slightly biased, perspective we want to agree and within some forward thinking organisations we see a shift in the way content is managed. Obviously new changes isn't going, or can't happen, over a night, but it is very positive to witness changes within certain fields. I'm not going to mention any, though I'm referring to a traditionally restrictive organisations.

What we can see it's too early to say in which end the changes tends to start. Is it actually the work of innovative editors, or successful consultants? More effective tools for streamlining production and management is certainly out there, though I'm not sure there's a one-size-fits-all platform, rather it's very much about adaptation and being open-minded about new solutions.

Tags: yooba studio, content management, forrester, customer experience,

I read an interesting post on the primary reasons to invest in CMS technology. That text is in its case based on a Forrester Report. Since a few years there has been a shift in what drives CMS adaption. Today is more about "improving the customer experience" rather than streamlining the work process within companies. I presume that's a quite natural progression from being controlled by webmasters to let 'non-techies', such as editors, being in charge of this process. This way it's simply possible for companies to streamline the communications from a tactical and strategic perspective, rather than from a technical.

Accordin to Forrester, purchases of CMS systems will grow in 2009 as this is a way to keep competetive. It might be as the old cliché says; in hard times it's wiser to keep a relation to existing customers rather than seeking new ones. By rewarding your visitors with engaging content with a greater frequency makes your site is worth coming back to.

Tags: yooba studio, content management, forrester, customer experience,

An area that is currently under the radar here at Yooba HQ is Actions. Actions is an integral part of Yooba Studio, and we are working on some improvements that will make them even more powerful.

One of those improvements is the ability to trigger actions upon mouse interaction with objects. In the current version, an action can only be executed when an object is clicked. In the next version, it will also be possible to execute actions when the mouse is dragged over an object, as well as when the mouse is dragged away from an object. Another useful addition is the ability to execute more than one action at a time. To make room for these new features, we are also rebuilding the actions panel from scratch, making it easier and more intuitive to work with.

Stay tuned for Yooba Studio 1.25!

Tags: actions, coming features, yooba studio

In Yooba Studio, the loading scene is a very useful way to be able to show something to the visitor while the project is loading. What we've found is that many users tend to make their loading scene look like the projects' start scene, by copying objects from the start scene and pasting them on to the loading scene. This method can be rather tedious if your start scene contains a lot of objects, and you also have to compensate for in-animations. Enter the 'Snapshot'! By simply clicking a button in the loading scene settings panel, all the work is done for you. A snapshot will be placed as the background image on the loading scene, showing the start scene as it will look when your visitors first views your project.

You'll be able to try this out for yourself (along with other exiting new features) in an upcoming version of Yooba Studio.

Tags: yooba studio, loading scene, upcoming features, snapshot

Martin Lorentzon, Spotify; "We ought to be happy for every problem we encounter. Every problem we solve, means that we rise the value of the company". That's from his perspective, it could obviously be about improving your product or service - delivering greater value to your customers.

Source: Dagens Industri

Tags: spotify, product development, di