Revolutionary Swedish online content creation and management system for Flash reaches semi-finals of ‘Best of InsideRIA 2009’ sponsored by O’Reilly Media and Adobe.

LONDON and STOCKHOLM, August 31 2009 – Swedish developer Yooba is proud to announce it has reached the semi finals of InsideRIA’s poll for best Rich Internet Application 2009. The three finalists will be presented at Adobe’s MAX Session in Los Angeles, 4-7 October. Requirements for getting into the competition are that the application is created using any of Adobe’s tools, and that that they were either created or released in 2009.

Yooba’s web-based Content Management System, which is specifically designed for Flash content, was created using Adobe’s Flex and Flash technologies. Key benefits for Yooba’s users are that all programming for Flash creation and management is eliminated, while lead times for Flash production are substantially reduced. Yooba therefore provides entirely new ways to control and execute interactive marketing content for the Internet.

As a ‘Software-as-a-Service’ solution, Yooba is available through any browser with an Internet connection. This delivery model also gives users direct and continuous access to new functionality and updates without additional licenses or installations. The SaaS structure also enables all kinds of user - from individual freelancers to enterprise businesses - to package the most cost-effective solution for their needs.

“Getting recognition from the developer community is very encouraging, as it comes from our peers.” said David Nordin, MD at Yooba. He continued: “Obviously it’s valuable publicity for our company as we’re a relative newcomer to the international market. Getting to L.A. and Adobe’s MAX Session conference would be a small but important step for the future development of Yooba, although we realise the competition is going to be tough.”

The poll at InsideRIA starts from today, August 31st and ends Sunday 6th of September.

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This time we bring you not one, not two, but six new scene transitions for you all to use. We have added a nice mix of advanced transitions and a little more traditional ones. This is the line-up:

  • Iris
  • Wipe
  • Stripes
  • Blinds
  • 3D Cube
  • Page Turn


We hope these will be useful for all of the Yooba Studio users out there!

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Not really doing anything new, either musicwise or in the messaging. Also adding a few excessive statements, which sometimes is the problem with social media (in reflectiveness and criticism). Anyway, worth having a look:

From Faris Yakob

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Just a quick note, and a big thank you to everyone who supported us in the InsideRIA's poll for best RIA 2009. It's always a good feel to get recognised for your work. If you haven't had the opportunity to experience our platform - just use our free test drive and get the feel for it. Next round is up from August 31st, obviously we wish for your support in the semi finals as well.  

Many thanks!

Yooba Team 

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Version 1.3.1 of Yooba Studio has now been released! Two major improvements are included in this release: Image optimization and an improved preview mode.

Image Optimization
All images in your project is now automatically optimized for faster downloading. The automatic optimization uses various techniques to reduce the file size of your assets, which makes your projects load faster for the end-user. For you as a Yooba Studio user, this also means that it's no longer important to think about compressing the images that you are using in your project - the automatic optimization does that for you, and and lets you focus entirely on the creative process. You can of course also turn the automatic optimization off if you want to manage the compression yourself.

Improved Preview
The look and feel of the preview has been improved. First of all, the preview does not open in a new window anymore. This makes switching between edit mode and preview mode easier. Also, it is no longer neccessary to save your project before previewing. In earlier versions, your project was automatically saved when you pressed the preview button, but now you can preview your changes without saving.

More features has also been added, for instance the scrollbar for text that I wrote about in the previous post. Hope you'll find these new features useful!

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We haven't written much lately about what we are up to here at Yooba HQ. That does not mean that we're not doing anything, quite the opposite actually. We've been hard at work on a new feature that will be presented shortly. It will be really useful for collaborative work in Yooba Studio, but that's all i will say about it for now. Instead, I will talk a little about some smaller features that will be included in the next release.

  • Text fields will have an optional scrollbar so that you easier can present large sections of text.
  • It will be possible to add comments to objects and scenes. They are useful when collaborating with someone else on a project, or just as reminders for yourself.
  • A Crop tool will allow you to crop your images directly in Yooba Studio.

These are only a few of the new features that will be included in the next version of Yooba Studio. Stay tuned for more info about the release!

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Who benefits from implementing a Flash CMS? The obvious answer is that everybody wins, but is that the whole truth and nothing but the truth? Of course not, when a new technology that is meant to automate something emerges, the person who did the manual labour before the new technology will sometimes find it hard to embrace this new technology. In the case of Flash CMS, people making their living by creating simple Flash projects that mostly look and work the same way and just replaces images and texts for different customers, will not benefit from customers being aware of Flash CMS. One could argue that people with limited knowledge of Flash that still makes money by doing simple Flash projects, probably doesn't have the customer base that will find out or cares if there is a more efficient way of doing things. With that argument in mind, it is likely that they will not be affected at all by Flash CMS.

How about the web agencies, that have very skilled Flash developers and built their own site as a showcase on what they can do in Flash? This also leads to another question, will Flash CMS "steal" work from skilled Flash developers? Let's look back in time some 10-15 years and try to compare the amount of work available for web developers, before and after the CMS systems. Is there any indication that the introduction of CMS systems has done anything but increased the amount of development time is required for each web project. Most likely, customer requirements for features on their websites have increased in such a rate that any time saved on using a CMS system in development is hard to measure, since your still doing so much development. To transfer the historic wisdom to Flash CMS, it will probably help increase the amount of Flash used in websites to such extent that even more developers will have to learn action script.

How will your average Flash CMS customer benefit from using a Flash CMS? Most likely they will communicate a lot more with Flash than they do today.

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