Just a quick note on the Adobe partnership with Gigaya. As from Monday Adobe announced a new product called Flash platform Services for distribution. Shortly this new partnership and is about making Flash applications more user friendly, easier to share, on social networks. Simplified distribution mechanism, tracking and measurement is also part of this new development from Adobe.

Read more at Econsultancy and Ryan Stewart's blog.

Tags: adobe flash, social networks, facebook, widgets, ryan stewart

A great and 'fascinating' read from Reed Hastings, the CEO at Netflix. As the man himself quotes - "These slides are meant for reading, rather than presenting". Filled of thoughtful wisdom.

Tags: netflix, reed hastings, company culture

For the next update of Yooba Studio, we have some big and some small features. One of the big ones is a new scene transition: Magic Motion. This transition will create automatic motions for objects that the scenes have in common, making it super fast and easier than ever to make these objects animate between scenes. You can expect a full featured tutorial soon, where we'll explain in detail what you can do with magic motion

Among the smaller new features, we have an extended context menu (right-click) for faster access to some common editing tasks, selectable text plus some additional fixes and updates.

You'll be able to enjoy these new features later this week!

Tags: yooba studio, transitions, magic motion

I briefly read an interview (partly in Swedish) with an Hyper Island representative. I didn't get into details, but one thing struck me, or question rather; "What's the next big thing in digital?" It's not the first time that's brought to the surface, and sure, a relevant and interesting question when talking to digital pioneers. But usually the answers gets into rather blurred predictions and widely discrepant statements. But this time the person gets into a very fundamental conclusion. - "Digital is just the enabler". I think that is really easy to forget when you get sucked into the latest social media craze, or whatever new tool it might be.  

So the answer could be, or rather should be; "Where  or what you can get the most out of the various channels and techniques that 'digital' enables."

Today, digital, rather is a carrier of various channels and new techniques, tools and services. The good thing with many new things 'digital' is the low barrier of entry. Still you need to be critical and reflective on where you want to put your resources, but again, leave 'the next hype' and try focus on what will give you and your customers/users the most benefits. Obviously easier said than done, we've been there ourselves, But I think it's crucial to put some time for the question - "What can this do for us, how can we use this to streamline or maximise our comms? Etc."

Tags: hyper island, digital marketing, market communications, yooba