One thing that's getting more obvious is digital becoming the 'carrier of media', 'the enabler'. At Yooba we've never seen our platform as a one size fits all-solution. There are many factors influencing the results - to keep it simple; it's the level of smartness in adapting new tools. What I mean is that the most creative idea, necessesary don't need to be the most complex. Especially if you wear your ROI-glasses. It's very much about adaption, and a certain level of courage (or at least take the blinkers off) for optimizing the digital presence. To find new and simple ideas.

Again, digital is just the enabler - there's loads of new channels to reach for, and interact with your customers. And still do it in a non-interuptive way where you can help your customers, create value for them, help them to build relations with your brand etc.

Social Media is certainly 'the thing' right now. I believe in most cases due to the right reasons - to be where your customers are, interacting with them on their field. Still there are loads of new and upcoming channels for optimizing the digital presence.  

To tie this together, we see our platform as an enabler. We see new possibilities everywhere, and what we do is to simplify the content management for these new channels or devices. To showcase our new features for Touch Screens and Digital Signage, we're going to exhibit at Sign Scandinavia in Stockholm next week, on the 4-6th November. Please get in touch if you want to book a meeting to discuss the new possibilities we're offering.

We hope to see you there!

Tags: sign scandinavia 2009, kistamässan, yooba, content management rich media, flash, digital presence

Time for some news. Well, not exactly. Never the less some internet business related talk from CNBC.

Via Judith Wolst

Tags: social media, twitter, internet marketing, cnbc

We've always been fans of Paul Isacson. Well, maybe not always, but at least since his previous 'What's next-presentation'. Somehow his slides tend to say more than the average ones. Therefore we wanted to post this here, and not just tweet it.

Tags: paul isacson, marketing, digital

Stockholm and London, October 8, 2009 - Yooba's Content Management System, specially tailored to Flash-content, is already generating considerable interest. The number of businesses adopting the platform is growing steadily and now Yooba is taking another major step, this time towards the Enterprise market. The newly-implemented Content Editor is aimed at in-house teams who can take immediate advantage of easy and fast interactive content management.

As a 'Software-as-a-Service' solution, Yooba is available through any browser with an Internet connection. This delivery model also gives users direct and continuous access to new functionality and updates without additional licenses or installations.

Yooba's Content Editor is a simpler version of Yooba Studio - the work place in Yooba - and has been designed to enable editing of content that is already created as templates. Pre-defined objects, such as text fields, graphics, pictures etc., are easily and rapidly updated. Thus editors are able to work on updates with a greater frequency and to optimise the performance of their websites. By integrating Yooba into the content management workflow, businesses and their external content suppliers can work with templates for Flash-content, which is then embedded into conventional HTML-sites. The content editor can be fully integrated into an existing CMS to enable access from the same platform. Integration with EPiServer CMS was completed recently and is now ready for commercial use.

"We think users will be as pleased with this functionality as we are; it's the result of extensive dialogue with, and feedback from, both users and re-sellers", says Sven Miller, Sales Manager at Yooba. Yooba is currently discussing partnership deals with several other CMS providers to enable integration with their platforms. He continues: "Why shouldn't it be as easy to manage Rich Media content in Flash, as it is with standard HTML? It's not about replacing any technology, capability, or content with Yooba Flash CMS; technically we're just streamlining the workflow for both creation and management. As far as content goes, we want Flash to complement the static content, for the benefit of both the visitor and the brand."

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Please contact Sven Miller for more information: sven.miller@yooba.com

Tags: yooba content editor, yooba cms for flash, interactive content in episerver, internet marketing, content management system

We're delighted to announce that we've been selected to be presented at the Nordic Venture Forum in Copenhagen on October 19th. The event is set up to promote Nordic entrepreneurship and  innovation on the European market. The event also focus on bringing together entreprenuers and their technology for potential partnership, as well as presenting  innovative companies for investors.

The ten most promising companies from the Nordic Venture Forum will then qualify for the European Venture Summit taking place later this year in D�sseldorf.

Tags: nordic venture forum, european venture summit, yooba, flash cms, new technology

We have recently released a new Addon for Yooba Studio called External Data. The purpose of the addon is to load data from external sources into a project. The addon loads RSS2 feeds, which is the most common format for publishing data feeds such as news headlines, blogs, tweets etc. The texts from the RSS feed can be loaded into regular textfields in Yooba Studio, which makes it very flexible when working with external data sources. So if you want to show your corporate blog, make a ticker for your recent tweets, or display any other kind of external data, this addon will make your life easier.

Below is a sample project that shows our latest posts on Twitter. Besides of using already existing feeds from Twitter, Blogger etc, you can of course also create your own custom feed to get external texts into your project.

Please contact us for more information about the add-on.

Tags: add-ons, yooba studio, rss, external data