This is very interesting stuff from Razorfish. I don't want to 'construct' any relation to what we do or our service (besides from posting it here), I just want spread this information.

Some key conclusions:

  • 65% of consumers have had a digital experience change their opinion about a brand
  • 65% have played a branded, browser based game
  • 40% have "friended" a brand on Facebook, and or MySpace
  • 44% of consumers who follow a brand on Twitter do so for deals 

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adobe_air_logo_60x60 adobe_flash_logo_60x60

Last week, Adobe released betas of the next versions of Flash and AIR, namely Flash 10.1 and AIR 2.0. There are numerous new features and improvements interesting for Yooba and the development of our products, with one of the most noticeble being huge improvements regarding memory handling and performance.

It's good to see that Adobe keeps on pushing out new great updates, getting more and more feature rich and making Flash a platform to really count on in the future.

Read more on the betas at:

http://www.techcrunch.com/2009/11/16/adobe-flash-player-10-1-air-2-0/

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We've been quite busy here at Yooba HQ, working hard on a great new feature for Yooba Studio: the Scene Box. A scene box is an object you place on the scene, much like any other object. It can be seen as a container which holds additional scenes. These scenes works just like regular scenes: they can contain objects, animations and transitions.

So, what's the use of these scenes? A scene box can be used to create dynamic "surfaces" on a scene, where different objects and content can act and animate independantly of the rest of the projects. This makes it much easier to create and manage more complex projects, with a lot of different parts.

As a project grows in complexity, you need more control over what parts are loaded and when they're loaded. We've added some functionality for that as well. You are now able to control whether a scene should load (i.e. load it's content) together with the project, or wait until it's being viewed for the first time. This behavior also applies to scene boxes. The design of what's shown during loading is totally up to you: keep it simple with just a plain loading bar, or go for something more with images, animations!

Below is an example of how the scene box can be used to create an image gallery.
Keep your eyes open for more info on these two new features in the short future, with tutorials on how to use them.

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Just a quick follow up on the previous post. We did our first exhibit on our concept for Touch Displays, at the Sign Scandinavia 2009 during last week. We had some great interest, which clearly confirms that well exectuted content (in the right context) works really, really well.

Sign Scandinavia Stand  Sign Scandinavia Display

Thanks to everyone who made it to our stand!

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