The author in this article from Econsultancy advices of the need to start reflecting on the growing accessibility for digital (marketing) platforms. "All this digital convergence has to make you wonder: are there still digital channels, or is digital just becoming, well... just plain digital - a channel unto its multiplicity of selves?"

How we are going to relate to this matter, define, measure and optimize, personalize and target for all new emerging channels? - Let the time tell. The issue has been raised.
One thing is for sure; there are going to be technology enabling duplication of content for various digital channels. That is one great advantage. Once it's digital it can be adjusted for new devices, formats, channels etc. Without the cost- and time lag.

Watch this space.

Tags: digital communication, signage, content management, yooba