Ok, this is very much an Ogilvy ad*. But also very much worth sharing. This is very relevant, and very fundamental for any future communication. How to create values for your customers? Through your communications. This is what your brand should aim for, at least in the digital arena.

As you may know, even the simplest ideas such as a banal game or whatever can create values for some users. It can also be a very specific application solving a real problem. But that's not the issue for now, it's more about the fundamental idea about how your brand can be the sender of meaningful content. 

*At a first glimpse yes - but also a great formation of branded utility. Thanks Ogilvy! 
From Giles Rhys Jones

Tags: ogilvy, branded utility, digital marketing, interactivity

We want to take the opportunity to push for an event we're doing in Sweden, at Marknadsf�reningen i Stockholm on March 8th. This is where we're basically going to bring forward and present the issues we've raised in previous posts. I.e. where is the digital marketing heading with new interactive technology changing the behaviour of how we're consuming media. New interactive devices and applications are leading the way, within the consumer sector, and marketeers need to look at the opportunities this brings forward for creative market communications.

The best bit is that we're bringing Samsung along - This way we're actually going to present concrete examples to illustrate the possibilities.

Please register here and bear in mind that these events fill upp rather fast.

We hope to see you there! 

Tags: marknadsföreningen i stockholm, yooba, samsung, interactive communication, ipad,

Very cool use of  a signpost from Nokia. The traditional sign gets interactive.

The World's Biggest Signpost from adghost on Vimeo.

Tags: interactive, signpost, nokia, digital

We made a visit to Amsterdam last week. During our stay we also made a brief visit at EvoSwith, our hosting provider. We got some insights on their very impressive datacenter.  One thing that we want to throw some light on is their climate-neutral operations which we're proud taking part of.  

In our context it's one of those things that you don't really relate to. But again, we're very proud offering all Yooba projects hosted by a climate-neutral datacenter cooled by energy-efficient compressors. 

Therefore we want to display the Green Fan logo - to demonstrate that we're actively making a positive contribution to reducing CO2 emissions.

Read more on EvoSwitch climate neutral operations.

Tags: evoswitch, the green fan, yooba, climate neutral