The web is your home today, isn't it? I would feel quite handicapped if I couldn't access a browser for a few days since I've got pretty much everything I need on the Internet. A lot of the daily work is web based for me, and it brings a lot of possibilities to the work flow. There are more collaborative possibilities, your work will be available from any computer, there's no need for extra installed programs since you've got all you need in your browser. The future holds more opportunities for having everything available anytime, anywhere. People are using the web today more than ever, and it's not only because of social communities like Facebook. There are many possibilities today for having the web as your office, and more applications will come. New Rich Internet Applications pop up everyday, some more successful than others.

With new techniques there will be new ways of handling things. As stated in our newly released teaser movie, there was a time when the process of creating the smallest campaign took ages, simple things as a banner or a tiny advertisement could take days, and bigger web projects would take months! With Yooba there will be a new era, a change in how things will be created. The use of Yooba Studio will make the creation of interactive rich media a piece of cake. The effort that was needed before will be reduced a lot, and as we've said before: anyone could do this. You don't need to be a Flash master, a master programmer or a succesful graphic artist. Your creations will be terrific anyway, all it takes is an idea of what you would like to do.

We've got the tools, and you've got the creative ideas. Let's combine those and make some really exciting content!

Tags: interactive marketing, rich media, ria

Hi, Jonas here again. I must say that it’s nice with all inspiring thoughts and comments from everyone, keep it coming! As you probably have understood by now, we are developing a Flex application to be used on the web.

Yooba can be defined as a software as a service. This will benefit all of us, both you as a user of the service, and us as developers of the tool. Having a software as a service means the application will be available on the web, and obviously you can access it from anywhere in the world.

As a customer, you will never have to care about updates or patching your software. The online version is always up to date, and we as developers will always know that our customers are using the same version of the software. We at Yooba will of course be hosting the service, and everything that is published. When using this type of service, we will be able to have a tool that is alive; ask for a feature and we will try to implement it! Of course, it is quite hard to ask for something, when you really don’t know what is possible to do. But bear with me, there will soon be some examples of what is doable.  

Tags: yooba, software as a service

We at Yooba strive for a close dialog with you; we want you to be a part of what's happening here and have the possibility to come up with suggestions and questions. Communication is vital, and we hope that you wish to contribute and that you feel that we listen to what you have to say. My name is Jonas and part of my job is to make this communication real.

Many of you are probably working with marketing in one or another way, and you are most likely aware of the importance of measuring online engagement. It's necessary to be able to measure all kinds of activity, how the user behaves on the web. To track what the user seems to like, and to get good visual reports on this is very useful to analyze and evaluate. This has been given a lot of thought in our new service, and we are certain that you will find much use in it!

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