As the iPhone craze has started over here (as in Europe), and they’ve had it for some time in the US, a new white paper from Rubicon Consulting might be of interest. This US company has made a survey on the impact iphone and its new features has on its users. Amongst others, 75 % says that the iPhone has led to more mobile browsing, even though 40 % of them have troubles on displaying some websites.

As other prominent mobile manufacturers have commented the iPhone, they think this could be the breakthrough for the smart phone. That hopefully leads to more possibilities implementing Flash browsers to phones, and more interactive content into your mobile.

Soon hopefully.

Tags: iphone, flash, internet, browsing, smart phone

Flash files can now be found and indexed. - Fantastic!

Update: More info and objectives.

Tags: adobe flash, yooba studio, flash content, google, search, index, seo

Lately we’ve been having some thoughts and discussions on how to reach out to other businesses that primary isn’t involved in content production. By now, you’re probably aware of Yooba’s main capabilities – smart and effective creation of Flash content. We’ve obviously got our target groups in those who practically are involved, and soon can be involved, in content creation.

Curious as we are though, and always looking for new (business) opportunities we’ve been led into different paths. In this particular case the media agencies and the reason for that is partly due to reports about the forthcoming recession and how agencies (and anyone else for that matter) need to adjust, find new business models, to the forthcoming circumstances.

Even though, we’ve had just very brief encounters to a few media agencies, I find it hard to see that the majority of them are going to reach out for new opportunities. Economy is still going well and they’re busy doing what they mainly are there for; buying media space and consulting. So, right now there might not be many reasons to look at new tasks or have a slightest glance “outside the box”. But I sincerely hope that we’ve still got to meet the right consultant who’s actually looking for new business opportunities to meet a possible not-so-straightforward future of a deformed media landscape.  

Tags: yooba, media agencies, business model, consultancy, flash content,

Most developers working with Flash and Flex applications have come across Flash Tracer, a Firefox addon which makes it possible to ouput trace() commands in a panel/window in the browser window. An unvaluable tool which I'm sure many of you uses. Until recently, there hasn't been that many alternatives, but now there are:

Arthropod is an AIR application that lets you log/debug your applications by simply importing one class and using the Arthropod command log() instead of the usual trace().

Another alternative is ThunderBolt AS3 which is a logging extension letting you control the output of your messages in a more flexible way than trace(). For the output, ThunderBolt uses Firebug or the AIR application ThunderBolt AS3 Console.

Both projects are very interesting alternatives, giving you more control of how the messages are formatted. ThunderBolt is open source, hosted on Google Code.

Tags: logging, debug, flash tracer, arthropod, thunderbolt, firebug

I was attending the on AIR Tour Europe in Stockholm with one of my colleagues in the begining of the week. Mike Chambers, Ryan Stewart, and the rest of the gang of Adobe AIR talked about developing for their new cross-plaform runtime. Very interesting and releaxed happening. Of course we got some nice swag too, including a t-shirt, a print of Actionscript Reference and O'Reilly's pocket guide "Adobe AIR for JavaScript Developers" to mention a few. The stickers we got I put on one of our Guitar Hero controllers; nice red touch.

Tags: on air, air, stockholm, flash, flex, guitar hero, mike chambers, ryan stewart

Last week, Adobe released the first public beta of the Flash 10 player, codename Astro. Here at Yooba HQ, we've been trying out some of the new, exiting features and thinking of different ways to take advantage of these in future versions of Yooba Studio.

I believe Flash 10 will bring lots of good, and not only in terms of the more obvious features (I'm thinking of the pseudo-3D and GPU-rendering) but also the revamped text engine and the improved drawing API.
It's allready possible to try Astros' features out by making some adjustments to the Flex environment, but still we're eagerly awaiting docs (other than Senoculars nice tutorial) and some more tools to play with.

Yooba is really exited about Astro, and what cool features it can bring Yooba Studio (and you!).

Tags: astro, yoobastudio, studio, flash player, 3d