We want to take the opportunity to push for an event we're doing in Sweden, at Marknadsf�reningen i Stockholm on March 8th. This is where we're basically going to bring forward and present the issues we've raised in previous posts. I.e. where is the digital marketing heading with new interactive technology changing the behaviour of how we're consuming media. New interactive devices and applications are leading the way, within the consumer sector, and marketeers need to look at the opportunities this brings forward for creative market communications.

The best bit is that we're bringing Samsung along - This way we're actually going to present concrete examples to illustrate the possibilities.

Please register here and bear in mind that these events fill upp rather fast.

We hope to see you there! 

Tags: marknadsföreningen i stockholm, yooba, samsung, interactive communication, ipad,

We made a visit to Amsterdam last week. During our stay we also made a brief visit at EvoSwith, our hosting provider. We got some insights on their very impressive datacenter.  One thing that we want to throw some light on is their climate-neutral operations which we're proud taking part of.  

In our context it's one of those things that you don't really relate to. But again, we're very proud offering all Yooba projects hosted by a climate-neutral datacenter cooled by energy-efficient compressors. 

Therefore we want to display the Green Fan logo - to demonstrate that we're actively making a positive contribution to reducing CO2 emissions.

Read more on EvoSwitch climate neutral operations.

Tags: evoswitch, the green fan, yooba, climate neutral

We wish you a Merry Christmas and a Happy New Year!

Yesterday was the darkest day of the year here in Sweden. So from now on we’re going towards brighter days, and wherever you are we hope you come along. 

Right now we’re very busy looking at new innovations that will enable our users to communicate even more efficiently and through additional digital channels.

In 2010 we’re going to continue our mission to help our users to create valuable content, to easily publish and maintain the content. And most and foremost do it in as simple and cost efficient ways as possible.

That’s our promise.

All the best for 2010.

Tags: yooba, 2010, cost efficient marketing

We've been quite busy here at Yooba HQ, working hard on a great new feature for Yooba Studio: the Scene Box. A scene box is an object you place on the scene, much like any other object. It can be seen as a container which holds additional scenes. These scenes works just like regular scenes: they can contain objects, animations and transitions.

So, what's the use of these scenes? A scene box can be used to create dynamic "surfaces" on a scene, where different objects and content can act and animate independantly of the rest of the projects. This makes it much easier to create and manage more complex projects, with a lot of different parts.

As a project grows in complexity, you need more control over what parts are loaded and when they're loaded. We've added some functionality for that as well. You are now able to control whether a scene should load (i.e. load it's content) together with the project, or wait until it's being viewed for the first time. This behavior also applies to scene boxes. The design of what's shown during loading is totally up to you: keep it simple with just a plain loading bar, or go for something more with images, animations!

Below is an example of how the scene box can be used to create an image gallery.
Keep your eyes open for more info on these two new features in the short future, with tutorials on how to use them.

Tags: scene box, yooba studio

One thing that's getting more obvious is digital becoming the 'carrier of media', 'the enabler'. At Yooba we've never seen our platform as a one size fits all-solution. There are many factors influencing the results - to keep it simple; it's the level of smartness in adapting new tools. What I mean is that the most creative idea, necessesary don't need to be the most complex. Especially if you wear your ROI-glasses. It's very much about adaption, and a certain level of courage (or at least take the blinkers off) for optimizing the digital presence. To find new and simple ideas.

Again, digital is just the enabler - there's loads of new channels to reach for, and interact with your customers. And still do it in a non-interuptive way where you can help your customers, create value for them, help them to build relations with your brand etc.

Social Media is certainly 'the thing' right now. I believe in most cases due to the right reasons - to be where your customers are, interacting with them on their field. Still there are loads of new and upcoming channels for optimizing the digital presence.  

To tie this together, we see our platform as an enabler. We see new possibilities everywhere, and what we do is to simplify the content management for these new channels or devices. To showcase our new features for Touch Screens and Digital Signage, we're going to exhibit at Sign Scandinavia in Stockholm next week, on the 4-6th November. Please get in touch if you want to book a meeting to discuss the new possibilities we're offering.

We hope to see you there!

Tags: sign scandinavia 2009, kistamässan, yooba, content management rich media, flash, digital presence

Stockholm and London, October 8, 2009 - Yooba's Content Management System, specially tailored to Flash-content, is already generating considerable interest. The number of businesses adopting the platform is growing steadily and now Yooba is taking another major step, this time towards the Enterprise market. The newly-implemented Content Editor is aimed at in-house teams who can take immediate advantage of easy and fast interactive content management.

As a 'Software-as-a-Service' solution, Yooba is available through any browser with an Internet connection. This delivery model also gives users direct and continuous access to new functionality and updates without additional licenses or installations.

Yooba's Content Editor is a simpler version of Yooba Studio - the work place in Yooba - and has been designed to enable editing of content that is already created as templates. Pre-defined objects, such as text fields, graphics, pictures etc., are easily and rapidly updated. Thus editors are able to work on updates with a greater frequency and to optimise the performance of their websites. By integrating Yooba into the content management workflow, businesses and their external content suppliers can work with templates for Flash-content, which is then embedded into conventional HTML-sites. The content editor can be fully integrated into an existing CMS to enable access from the same platform. Integration with EPiServer CMS was completed recently and is now ready for commercial use.

"We think users will be as pleased with this functionality as we are; it's the result of extensive dialogue with, and feedback from, both users and re-sellers", says Sven Miller, Sales Manager at Yooba. Yooba is currently discussing partnership deals with several other CMS providers to enable integration with their platforms. He continues: "Why shouldn't it be as easy to manage Rich Media content in Flash, as it is with standard HTML? It's not about replacing any technology, capability, or content with Yooba Flash CMS; technically we're just streamlining the workflow for both creation and management. As far as content goes, we want Flash to complement the static content, for the benefit of both the visitor and the brand."

Download PDF 

Please contact Sven Miller for more information: sven.miller@yooba.com

Tags: yooba content editor, yooba cms for flash, interactive content in episerver, internet marketing, content management system

We're delighted to announce that we've been selected to be presented at the Nordic Venture Forum in Copenhagen on October 19th. The event is set up to promote Nordic entrepreneurship and  innovation on the European market. The event also focus on bringing together entreprenuers and their technology for potential partnership, as well as presenting  innovative companies for investors.

The ten most promising companies from the Nordic Venture Forum will then qualify for the European Venture Summit taking place later this year in D�sseldorf.

Tags: nordic venture forum, european venture summit, yooba, flash cms, new technology

Just a quick note on the Adobe partnership with Gigaya. As from Monday Adobe announced a new product called Flash platform Services for distribution. Shortly this new partnership and is about making Flash applications more user friendly, easier to share, on social networks. Simplified distribution mechanism, tracking and measurement is also part of this new development from Adobe.

Read more at Econsultancy and Ryan Stewart's blog.

Tags: adobe flash, social networks, facebook, widgets, ryan stewart

Revolutionary Swedish online content creation and management system for Flash reaches semi-finals of ‘Best of InsideRIA 2009’ sponsored by O’Reilly Media and Adobe.

LONDON and STOCKHOLM, August 31 2009 – Swedish developer Yooba is proud to announce it has reached the semi finals of InsideRIA’s poll for best Rich Internet Application 2009. The three finalists will be presented at Adobe’s MAX Session in Los Angeles, 4-7 October. Requirements for getting into the competition are that the application is created using any of Adobe’s tools, and that that they were either created or released in 2009.

Yooba’s web-based Content Management System, which is specifically designed for Flash content, was created using Adobe’s Flex and Flash technologies. Key benefits for Yooba’s users are that all programming for Flash creation and management is eliminated, while lead times for Flash production are substantially reduced. Yooba therefore provides entirely new ways to control and execute interactive marketing content for the Internet.

As a ‘Software-as-a-Service’ solution, Yooba is available through any browser with an Internet connection. This delivery model also gives users direct and continuous access to new functionality and updates without additional licenses or installations. The SaaS structure also enables all kinds of user - from individual freelancers to enterprise businesses - to package the most cost-effective solution for their needs.

“Getting recognition from the developer community is very encouraging, as it comes from our peers.” said David Nordin, MD at Yooba. He continued: “Obviously it’s valuable publicity for our company as we’re a relative newcomer to the international market. Getting to L.A. and Adobe’s MAX Session conference would be a small but important step for the future development of Yooba, although we realise the competition is going to be tough.”

The poll at InsideRIA starts from today, August 31^st and ends Sunday 6^th of September.

Tags: insideria, max session, adobe, yooba studio, yooba flash cms,

Just a quick note, and a big thank you to everyone who supported us in the InsideRIA's poll for best RIA 2009. It's always a good feel to get recognised for your work. If you haven't had the opportunity to experience our platform - just use our free test drive and get the feel for it. Next round is up from August 31st, obviously we wish for your support in the semi finals as well.  

Many thanks!

Yooba Team 

Tags: insideria, yooba flash cms, flex, flash