Ok, we're back and we'll take it from here!

A few quite big news are on its way. But for now we want to inform our Swedish customers and friends about Eventdagarna we're going to exhibit at. This is taking place in Gothenburg on the 15th & 16th September. 
Before the summer we rolled out a few projects towards the event segment and clearly we're filling a gap in their value chain.

So, let us know if you're going to attend and we'll sort you out with the free tickets and all.

See you there!

Tags: event marketing, signage, yooba, digital media

The old days of passive consuming are slowly passing by. To keep up with the new media consumption habits, where people actively interact with media or content, brands needs to enable that. Basically it's about making users of your customers. A user is per definition actively doing something, the opposite is passively consuming. That's the key point - Give your customers reasons to interact with your brand.
By constantly offering valuable* content brands build a natural interplay with customers.

Certainly easier said than done. Not necessarily digital, but it's certainly the easiest way to execute interactive ideas.

*Meaningful, entertaining, useful, non-interuptive etc.

Tags: interaction, signage, yooba, digital media, touch screen

We like the ideas that PFSK are presenting in this slide from their recent report on the future of retailing. There are many great aspects on how to enhance the user experience, and seeing the 'world as a retail experience'. The main reason to bring it up here is that we see it applicable to quite a few other segments than retail. Especially in times when borders between'on line' and 'off-line' are getting more and more blurred. I can't see why any business should thrive for improving the brand experience and business driven digital communications.

Some key points to convey to other businesses:

• The world as a retail experience - Give access to background information through other platforms than the physical store - Through various communication platforms in new contexts
• Integrate additional devices for promotions through new channels - mobiles
• Provide real time information based on customers needs
• Take the opportunity to tell a background story on external devices
• Create holistic brand experiences
• Provide additional reasons to interact with your brand

Tags: retail, digital marketing, interactive signage displays, integrated marketing solutions

Is there really a need for yet another channel for mass communication?
We already have established channels like banners, spam, tv ads, radio spots, newspaper ads, mass mailings and many more. How will adding another channel with one way communication add to your sales enough to make a difference on the bottom line?

It is considered by some that using these channels at all is a cowards way of spending a marketing budget. No one will question your decision, because they are well known and established channels. On the other hand you won't be selected MVP any time soon either. This is just a way of not making a choice or a decision, or a way of proving that you don't have an original idea for yourself or your brand.

One reason to use digital signs is that you can display video on them. The problem with video is that too much different sound in a store will not create of comfortable shopping environment. However if you show the same video on all screens and it is synchronized, you can have the sound on the in store audio system. But if you are going to show the same content on all screens, you wont be able to have relevant videos to specific products, you can only use generic videos. You could of course mute all videos, but that kind of removes at least one of the dimensions of video.

An other reason to use digital signs is that it will be much cheaper in the long run, since you will be able to replace the content at any time. Unless you limit yourself to non animated content this is not true. Your cost for creative professionals will cost a lot more than changing printed signs every day.

So what do you do when you've already spent a fortune on in store displays? You place the high up above all you merchandise, so the don't steal any space. And since no one really sees the content placed that high, you don't change the content very often since no one notices whether you've changed it or not.

But don't worry, sincy you bought your DOOH (why does the same thing have so many different names?) in the beginning of a boom. Since that was the time when you hade marketing dollars to spend. You will see an increase in sales and your boss will acknoledge that marketing has to have had something to do it.

Good work marketing 

Tags:

March is always a dead busy month for us. Especially when it comes to events we're appearing at. On the 23-24th of March we're going to be att Webbdagarna in Stockholm, organized by the Internetworld magazine. We've done it a few times now, and it's certainly one of the essential shows when it comes to Internet and business use.

We're very excited for this one, where we're going to present some major updates on the platform. Now with the possibility to distribute content through additional carriers of interactive content. Get in touch if you want to book a meeting, and we'll hope to see you there.

Tags: webbdagarna, yooba, content management, digital media, interactive communication

We want to take the opportunity to push for an event we're doing in Sweden, at Marknadsf�reningen i Stockholm on March 8th. This is where we're basically going to bring forward and present the issues we've raised in previous posts. I.e. where is the digital marketing heading with new interactive technology changing the behaviour of how we're consuming media. New interactive devices and applications are leading the way, within the consumer sector, and marketeers need to look at the opportunities this brings forward for creative market communications.

The best bit is that we're bringing Samsung along - This way we're actually going to present concrete examples to illustrate the possibilities.

Please register here and bear in mind that these events fill upp rather fast.

We hope to see you there! 

Tags: marknadsföreningen i stockholm, yooba, samsung, interactive communication, ipad,

We made a visit to Amsterdam last week. During our stay we also made a brief visit at EvoSwith, our hosting provider. We got some insights on their very impressive datacenter.  One thing that we want to throw some light on is their climate-neutral operations which we're proud taking part of.  

In our context it's one of those things that you don't really relate to. But again, we're very proud offering all Yooba projects hosted by a climate-neutral datacenter cooled by energy-efficient compressors. 

Therefore we want to display the Green Fan logo - to demonstrate that we're actively making a positive contribution to reducing CO2 emissions.

Read more on EvoSwitch climate neutral operations.

Tags: evoswitch, the green fan, yooba, climate neutral

We wish you a Merry Christmas and a Happy New Year!

Yesterday was the darkest day of the year here in Sweden. So from now on we’re going towards brighter days, and wherever you are we hope you come along. 

Right now we’re very busy looking at new innovations that will enable our users to communicate even more efficiently and through additional digital channels.

In 2010 we’re going to continue our mission to help our users to create valuable content, to easily publish and maintain the content. And most and foremost do it in as simple and cost efficient ways as possible.

That’s our promise.

All the best for 2010.

Tags: yooba, 2010, cost efficient marketing