March is always a dead busy month for us. Especially when it comes to events we're appearing at. On the 23-24th of March we're going to be att Webbdagarna in Stockholm, organized by the Internetworld magazine. We've done it a few times now, and it's certainly one of the essential shows when it comes to Internet and business use.

We're very excited for this one, where we're going to present some major updates on the platform. Now with the possibility to distribute content through additional carriers of interactive content. Get in touch if you want to book a meeting, and we'll hope to see you there.

Tags: webbdagarna, yooba, content management, digital media, interactive communication

We're not in the same context, and not working on exactly same things, but we're certainly on the same wavelength.

Created by Sidekick Studios.

Tags: interaction, internet, technology, marketing,

Ok, this is very much an Ogilvy ad*. But also very much worth sharing. This is very relevant, and very fundamental for any future communication. How to create values for your customers? Through your communications. This is what your brand should aim for, at least in the digital arena.

As you may know, even the simplest ideas such as a banal game or whatever can create values for some users. It can also be a very specific application solving a real problem. But that's not the issue for now, it's more about the fundamental idea about how your brand can be the sender of meaningful content. 

*At a first glimpse yes - but also a great formation of branded utility. Thanks Ogilvy! 
From Giles Rhys Jones

Tags: ogilvy, branded utility, digital marketing, interactivity

We want to take the opportunity to push for an event we're doing in Sweden, at Marknadsf�reningen i Stockholm on March 8th. This is where we're basically going to bring forward and present the issues we've raised in previous posts. I.e. where is the digital marketing heading with new interactive technology changing the behaviour of how we're consuming media. New interactive devices and applications are leading the way, within the consumer sector, and marketeers need to look at the opportunities this brings forward for creative market communications.

The best bit is that we're bringing Samsung along - This way we're actually going to present concrete examples to illustrate the possibilities.

Please register here and bear in mind that these events fill upp rather fast.

We hope to see you there! 

Tags: marknadsföreningen i stockholm, yooba, samsung, interactive communication, ipad,

We made a visit to Amsterdam last week. During our stay we also made a brief visit at EvoSwith, our hosting provider. We got some insights on their very impressive datacenter.  One thing that we want to throw some light on is their climate-neutral operations which we're proud taking part of.  

In our context it's one of those things that you don't really relate to. But again, we're very proud offering all Yooba projects hosted by a climate-neutral datacenter cooled by energy-efficient compressors. 

Therefore we want to display the Green Fan logo - to demonstrate that we're actively making a positive contribution to reducing CO2 emissions.

Read more on EvoSwitch climate neutral operations.

Tags: evoswitch, the green fan, yooba, climate neutral

I want to continue on our previous post on Digital Media, and obviously pick up on the recent release of the Apple iPad. What's interesting here are the relationships between changing media consumption, new technical devices as carriers of media and Internet as the new distribution platform for (digital) media.   

I think Faris Yakob conducts some interesting reasonings over here. The theory is that "Up until digitalness, you couldn't separate the content from the distribution platform". This is clearly touching our thoughts as well. With the iPad these these discussions gets interpretationed and tangible.  Now we can consume (read) the book either from a physical book or from the iPad. In the analogue time the distribution of the physical book was quite an isolated process. Simplified; from publishing house to book store. Now with devices like the iPad, and with digitalized media, it's the Internet which the central platform for distribution of content.

For marketing purposes we need to adjust to these new media consumption patterns as well as the possibilities with digital media. Traditional advertising became on-line and today these disciplines can be merged to communication with digital media and through new interactive devices. These are certainly exciting times for new technology and distribution of all things digital.

Tags: digital media, ipad, consumption, content distribution, technology

The author in this article from Econsultancy advices of the need to start reflecting on the growing accessibility for digital (marketing) platforms. "All this digital convergence has to make you wonder: are there still digital channels, or is digital just becoming, well... just plain digital - a channel unto its multiplicity of selves?"

How we are going to relate to this matter, define, measure and optimize, personalize and target for all new emerging channels? - Let the time tell. The issue has been raised.
One thing is for sure; there are going to be technology enabling duplication of content for various digital channels. That is one great advantage. Once it's digital it can be adjusted for new devices, formats, channels etc. Without the cost- and time lag.

Watch this space.

Tags: digital communication, signage, content management, yooba

Last week, Adobe released betas of the next versions of Flash and AIR, namely Flash 10.1 and AIR 2.0. There are numerous new features and improvements interesting for Yooba and the development of our products, with one of the most noticeble being huge improvements regarding memory handling and performance.

It's good to see that Adobe keeps on pushing out new great updates, getting more and more feature rich and making Flash a platform to really count on in the future.

Read more on the betas at:

http://www.techcrunch.com/2009/11/16/adobe-flash-player-10-1-air-2-0/

Tags: flash, air, adobe, yooba studio

One thing that's getting more obvious is digital becoming the 'carrier of media', 'the enabler'. At Yooba we've never seen our platform as a one size fits all-solution. There are many factors influencing the results - to keep it simple; it's the level of smartness in adapting new tools. What I mean is that the most creative idea, necessesary don't need to be the most complex. Especially if you wear your ROI-glasses. It's very much about adaption, and a certain level of courage (or at least take the blinkers off) for optimizing the digital presence. To find new and simple ideas.

Again, digital is just the enabler - there's loads of new channels to reach for, and interact with your customers. And still do it in a non-interuptive way where you can help your customers, create value for them, help them to build relations with your brand etc.

Social Media is certainly 'the thing' right now. I believe in most cases due to the right reasons - to be where your customers are, interacting with them on their field. Still there are loads of new and upcoming channels for optimizing the digital presence.  

To tie this together, we see our platform as an enabler. We see new possibilities everywhere, and what we do is to simplify the content management for these new channels or devices. To showcase our new features for Touch Screens and Digital Signage, we're going to exhibit at Sign Scandinavia in Stockholm next week, on the 4-6th November. Please get in touch if you want to book a meeting to discuss the new possibilities we're offering.

We hope to see you there!

Tags: sign scandinavia 2009, kistamässan, yooba, content management rich media, flash, digital presence

Stockholm and London, October 8, 2009 - Yooba's Content Management System, specially tailored to Flash-content, is already generating considerable interest. The number of businesses adopting the platform is growing steadily and now Yooba is taking another major step, this time towards the Enterprise market. The newly-implemented Content Editor is aimed at in-house teams who can take immediate advantage of easy and fast interactive content management.

As a 'Software-as-a-Service' solution, Yooba is available through any browser with an Internet connection. This delivery model also gives users direct and continuous access to new functionality and updates without additional licenses or installations.

Yooba's Content Editor is a simpler version of Yooba Studio - the work place in Yooba - and has been designed to enable editing of content that is already created as templates. Pre-defined objects, such as text fields, graphics, pictures etc., are easily and rapidly updated. Thus editors are able to work on updates with a greater frequency and to optimise the performance of their websites. By integrating Yooba into the content management workflow, businesses and their external content suppliers can work with templates for Flash-content, which is then embedded into conventional HTML-sites. The content editor can be fully integrated into an existing CMS to enable access from the same platform. Integration with EPiServer CMS was completed recently and is now ready for commercial use.

"We think users will be as pleased with this functionality as we are; it's the result of extensive dialogue with, and feedback from, both users and re-sellers", says Sven Miller, Sales Manager at Yooba. Yooba is currently discussing partnership deals with several other CMS providers to enable integration with their platforms. He continues: "Why shouldn't it be as easy to manage Rich Media content in Flash, as it is with standard HTML? It's not about replacing any technology, capability, or content with Yooba Flash CMS; technically we're just streamlining the workflow for both creation and management. As far as content goes, we want Flash to complement the static content, for the benefit of both the visitor and the brand."

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Please contact Sven Miller for more information: sven.miller@yooba.com

Tags: yooba content editor, yooba cms for flash, interactive content in episerver, internet marketing, content management system