Hi, Pontus Edenberg here and I’m on the Yooba team to handle marketing. I have been working with international online marketing for 8 years and I will hopefully be able to share some experiences that can be useful to you.

Marketing online doesn’t only make your marketing more effective in the sense that you can contact a lot of more people with less effort. You can also personalize it in a way that makes it so much more appealing to the recipient. It is quite obvious but still rarely practiced to its full extent.

If you are selling a lot of different products it is easy to address the right product to the right recipient, but also if you only have one product the outcome could differ immensely depending on how you approach each individual customer. So the more you know about your customers, and use it correctly in your direct marketing, the more sales you will generate. But we will get back to how that can be done more in detail further on. Enjoy the ride!

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