Transparency has been a bit of a buzz word lately, at least up in the northern shores. But how transparent can you be, or want to be? Especially from a companies point of view. In some aspects you’re forced into a transparent conversation. With the new basic conditions for users and consumers to express good or bad things about companies; you need to step up and be a part of the dialogue.

So far nothing new really.

The next step on the transparency scale could be the technical issues. We do get problems and we want to share the solutions. That’s still do-able and a generous way of sharing knowledge. Next phase on my own scale is the business aspects. That’s when things start to get blurry.

My point is that the use of the transparency word tends to get quite pragmatic (as with many other buzz words), but maybe it doesn’t need to be anything else.

Not as long as we keep a good (social-medialized and mutually beneficial)  relationship.  After all; isn't all social relationships constructed in one way or another?!

Tags: social media