Following up on Pontus post  and other discussions regarding the increasing importance of a presence in different social networks. You definitely need to keep an eye on what’s happening; what are people saying about you; you need to listen, interact, and learn. You can also be the originator of the interaction, create your own social arena or reach out in different channels that aren’t your own.

You, as in your company that is.

For us at Yooba it has been a really natural thing to do, it’s just so easy. It doesn’t cost you anything except your own involvement and time.

For us it’s initially about creating awareness; we must set our identity, position ourselves – build relations etc. The best way is to do it amongst your peers. Obviously there might be a long leap between having an genuine position amongst early adopters and to actually sell your product on a competitive market. But good products sell, right!? I’m a bit pragmatic here, but you get my point. To evolve your fantastic product you need to listen and, or even better, ask what other think could improve your product and therefore more attractive on the market.

As always I find good stuff over here, and they’re talking about P2P, person to person. Due to all new tools, the general public has changed in a dramatic way. It’s dramatic as it gives us, as a company, new ways to reach out, and it’s dramatic in the way any individual can do it. Some people are talking about a paradigm shift, I’m not entirely sure what they mean, or maybe we just have different notions on the word paradigm. First and foremost I think it’s just technical progression, which in many ways has changed the landscape but the “mediascape” is constantly changing and has been.

You just need to adopt yourself and use it for the benefit of all.

Tags: social media, marketing, blogs