I’ve touched the importance for SMEs and local entrepreneurs presence on the web. And it’s also related to my post about digital communication being, or becoming, the hub of all future market communication. I’m not the person to come with predictions, but on the other hand I can’t see any other way that SMEs and local businesses need to adjust to this future evolvement. Obviously it’s still about the marcom mix; you do the ads in the local paper, the direct marketing campaigns etc. But the consumers media consumption is changing, the patterns, which businesses need to adjust to.

Another (potential) evolvement is within different social media; they’re becoming more specialised, more of niche channels. Also from a local point of view. You need to reach your consumer where they are. And the new ways to reaching out isn’t about pushing; it’s interaction, creating value where your end-user is participating on a voluntary basis.

This adjustment isn’t any utopia anymore. From a technical, and economical, aspect more services and tools are becoming available, which makes possibilities for a lot more businesses to put digital on the agenda.  

We are very excited about a project where we’re going to test our own service, and where it’s going to be integrated in various channels and in a relevant mix of market communications. More about that asap.  

Tags: social media, marketing, interaction, communications mix