The change in the media landscape has been immense over the last decade. Internet came along to speed up the globalization and created forces that weren’t heard of before. The traditional media outlets have been challenged by millions of fast moving entities like blogs, sites and different social networks.

This challenges companies to shift their focus from only covering the major media streams, to also involve all this newly hatched tadpoles that grows to form strong communities.  That information is just as important for you and how you do your business. This also means that you need to find new ways to collect the information to find out what people are saying about your company, or your segment, and you need to cover it more regularly.

If you are still sitting there with your fishing rod waiting for the big fish, you need to check your social trawl to get the full picture. The social trawl might include some surprising creatures that can change the way you should steer your boat. Have you checked your social trawl today?

Tags: social media, marketing, blogs, media