Yes, we’re talking digital marketing. First of all, I think the category is slightly indistinct, or rather arbitrary. I’m not entirely convinced that SEO is a way of marketing, but I’ll leave that question and rather put some light the future of marketing (whereas SEO still is a part, but anyway).

Check Paul Isakson’s slide, there’s some relevant, simple and great illustrations of the future of (digital) marketing and branding. Digital is more and more becoming the hub of the marketing. Today and in the future, and the new ways are about interacting, engaging, creating new values etc.

It’s always inspirational reading about all classic and new examples; things seem rather obvious and easy. But if you’re not Coca Cola, where do you start?

I think it’s a matter for both (some) agencies and SMEs to start thinking about digital in new terms. If the digital isn’t integrated; you need to start re-thinking. It’s definitely going to be the future of marketing. And it’s not always about the most innovative ideas; it’s about daring to unleash them.    

Tags: marketing, digital, seo, engagement, yooba,