4/21/2008 3:49:00 PM
by Pontus Edenberg in Marketing
The interaction between people in social media has
led to many strange events. One of them is flash mobs, when people decide to get
together for the fun of it for a short period of time. It got started in New
York in 2003 and events have taken place worldwide with different purposes and
with various numbers of people involved.
One recent event is a Facebook group that decided
to go and cheer for a certain team in a junior league soccer game that regular
draws the attention of 20 engaged parents and bored siblings. 300 people showed
up for the game, supporting one team and having a great time, making headlines
just for the strange appearing and unique happening. A bigger event was the
4,000 people gathering at Paddington station in London last year, just to have
people dance together for a short while.
People always try to get attention from crowds, and
if it is possible to succeed in getting 300 people to get together for something
that they don’t really have an interest in, what is then possible to do with a
fun, intriguing event planned in the right way?
But what if I get 300 people together, or even
4,000, how would I benefit from that? Well, it depends on what you do with it
and how you make the best of it in PR. As always to have people embrace you they
can’t be fooled, so make sure you perform it with heart and soul. If you have
your social ambassadors in place I’m pretty sure you can activate them in
a way to get exciting events rolling.
You can develop the concept of flash mobs to
include several locations/cities, competitions, different types of flash mobs
that get together, have the flash mob actually create something etc. Be creative
and brave, and that corner of the social mediasphere can give you great
result.
Tags: social media, social ambassadors, pr, branding, flash mob