Everyone knows that a recommendation from a friend beats a great commercial 8 days of the week. Anyone that is pleased with your product or service is a happy customer, willing to pay it forward. But how do you leverage the happy customer to become a social ambassador?

With the current status of social media, the happy customers have a lot more power and are also so much easier to identify. Those with the power are major bloggers, very active people in social networks, basically people that have lot of ears near, which have expressed love for your product or service

But how do you attract them? What do they want? Well, basically the same as anyone, to be seen and appreciated for who they are. There is also where you should meet them, on their level giving them love and support.

To do this effectively, you need to find a way to support your social ambassadors. Get a person responsible for setting up a network of them with the only task to keep them happy, like a social ambassador Santa Claus; never selling, only giving.

To start finding the ambassadors you should continuously check your social trawl to see what candidates there are, and add them to the network according to your capacity.

The more you know about your social ambassadors, the better response you are able to give them. Invite them to events, whether related to your products or not, give them tickets to a football game, a concert, some of the minor benefits that your employees get. Another important thing is also to support them at their arena, get active in their blog, and support their entire social network giving the ambassadors the credit.

With a troop of social ambassadors you can fast generate a lot of goodwill for your brand, while you at the same time keep them from leaning towards your competitors. So hire a Social Ambassador General today and start embracing your loving social ambassadors (formerly just known as happy customers).

Tags: branding, social ambassador, goodwill, social network