Consumer insight gets more and more important when building your brand and communicating your market messages in fragmented and increasingly digitalised channels.

MarketingSherpa has completed an interesting article within the B2B and B2C context. Their research presents insights to the future of marketing when the consumer spending is down. This research is from a US perspective where the economical downturn is closer than in Europe, but it feeds good thoughts on how to act pro-actively in your marketing strategies and in perspective of future effects.

Tags: marketing, roi, online, media, direct marketing, branding