We’ve all come across the most annoying banners. The misuse of “bad” advertising may not be a problem today, but for some media there should be some warning bells ringing. And also for the consumers; if the market for banner blockers keeps growing the media needs to take their income from somewhere else. That means less obvious advertising, from a consumer perspective. If you still want the content for free, that is.

How to avoid the growth of banner (ad) blockers then? A developer from Adblock Plus, one of the successful tools on the market, gives some fairly fundamental comments on the question. – Don’t forget that you’re dealing with humans. He also believes that the problem with bad banners is just the beginning.

The obvious answer is; don’t do bad banners. Make the consumer participate in an active way, and even better, make your advertising good and viral. Let the consumers be the sender for you.  

Tags: banner blockers, media, content, adblock plus