Recently I got introduced to a "new" form of direct marketing. One of the bigger grocery stores, where I hold a card, sent out offers on the 10 or something products that we (me & my partner) purchase the most. It still on trial in my area, and I haven’t actually got any discount as promised. Never mind, I like the idea. I think it’s great to get these offers on something that I’m actually likely to purchase. Obviously a brand might have different purposes, or conditions, to send me offers, but what’s crucial is the need for relevant data.

The retailers have a big advantage, when it comes to data collection. But for others it might be a big challenge. Ok, I’m not going to try to make this text look like anything it’s not. What I want to say is that Yooba can be of great help, but it’s also because it’s a relevant question for any brand to consider how to deal with.

Tags: data, direct marketing, ica, yooba