I’ve touched before and we’ll probably do it again, but there’s quite big shifts going on, which concerns most of us. We must keep on our toes.

So good news; though we’re going towards recession, the future for digital marketers looks good. Digital marketing is going to be your hub in your future marketing communications. But irrespective of the percentage number of expected rise, the changes in the marketing field are going to make new demands on digital marketing.

So why is this so concerning? Well, there’s signs that points out that we’re not always keeping on our toes. Discussions and research about social marketing, and the lack of understanding of it, within larger organisations is a bit alarming. A recent studie in Sweden indicates an attitude like – “If not everyone else is doing it we don’t necessarily need to do it.” Obviously social marketing is just a part of the (digital) marketing mix, but there (in social networks) is crucial behaviour that you need to apply to any marketing communication in the future.

Engagement.

Forget pushing. It’s about give and get, 2-way communication, person 2 person etc. Maybe Facebook isn’t going to be the channel for you, but there’s always going to be another one. And now your customers/end-users wants a level of engagement whether you’re their friend or a brand who wants to talk to (with) them, otherwise you’re not interesting. As in Real Life.

Tags: engagement, social media, digital marketing, engagement, internet