So, we’ve had our first encounter with potential buyers and users. The overall feedback was very good, but it has also lead to the fact that we need to rewind and revise a few basic functions in our service. Or rather implement a few functions.

We see lots of advantages, and a few necessities, of having Yooba Studio as web based service, and in many aspects we differentiate our service against traditional software’s.  But if you look at usability, I can’t get into details, we still need to keep an eye on what functions the user might want from the environment that he or she is used to. – I.e traditional software’s.

One thing that we want to communicate is that Yooba Studio is going to be the marketers complement, in the ways they work today, both when in comes to the marketing communications itself, and in the ways that content is produced.  That means that our users will still work in Photoshop, Illustrator etc. as they’ve always done, but to get branded Flash content they’ll complement with Yooba Studio. Therefore it’s crucial for us that the transition between these environments isn’t becoming a lengthy procedure. In reality that means putting a bit more effort on some fairly basic features that in the end necessarily don’t get noticed, but if they wouldn’t be there it could cause a rather annoying situations for our users.

Tags: yooba studio, photoshop, software, flash, content, usability