Sometimes we, Yooba the company, get categorised as a start-up. And to just make a statement; we don’t see ourselves as a start-up. In its present form the company has been operating since 2001. No, it was not in the best of times we decided to actually become a start-up (i.e during the dot-com bubble). But we survived, and since, we have years of experience doing what we do today. It’s these years of experience that actually have evolved into our forthcoming service. Related to the definition of a start-up we’re in a phase of development of a new service, but it doesn’t make us a start-up if we may decide.

So, rather, what we’re about to introduce, is a service that we have “productified” from years of creating web campaigns. For us it was about; - why do we need to build everything from scratch for every campaign we’re making for a customer? That’s where we’re now; soon to introduce a facilitating platform for any marketing professional.  

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2/8/2012 1:12:41 AM