One good thing about our platform is that it’s constantly amendable. As a web based service it’s always evolving; the latest upgrades, functions etc. are always included. That gives us very flexible conditions to actually adjust our work to what you might want us to do for you, and that’s the way we like to work.

Right now we’re working on implementing functions that we feel needs to be available until we’re going to be publicly available. Those feelings are very much based on feedback and requests from potential users. It’s not always we can do what someone wants, but listening to your customers is getting more essential as It can give you great data for decision-making.

Two things then; dialogue with your customers should be encouraged – whether you’re Apple or a start up, it’s becoming more and more necessary. And, that’s what we’ve done. Basically we’re going to start focusing on a few cases, working very closely on those and then increasingly starting to open up for more users.

Tags: yooba, innovation, digital, customer feedback, software as a service