Another report on the effects on marketing due to the (forthcoming) economic situation. Moray MacLennan, IPA President, Chairman Europe M&C Saatchi: “The report certainly reflects the increasing gloom of the past few weeks. There is a clear implication that the economy will slow further. Agencies cannot affect the short term economic outlook, but they can do at least two things; firstly, focus even more closely on cost control and secondly, strive for even more original and innovative solutions so they can buck the trend."

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