I read an interesting article over here, about (future) successful communications. It’s about the company’s role within various (social) contexts. What we see today is the growing social media usage, which companies needs to adjust to. To be successful you, in most cases, need to take part of the conversation on the various arenas, you need to be more open in your communications etc. But what we fundamentally need to think is about, the company being more social. As a social subject you still adjust yourself to the context. As it is today, I think that it’s still about – we can say this, in this channel or context.

On the other hand, maybe there isn’t any short cuts, and the process has just started, with the rapid growth of social media usage where companies slowly are (needs to) getting more social.  

Tags: transparency, social media, branding, market communications, yooba