A guy does a review (in swedish, or actually comments) on a book about creativity. And for past few months we’ve been talking about where to position Yooba on various scales.

Anyway, the reviewer has some points – there’s loads of talk about creativity, creative height etc. When it’s, at the end of the day, a matter of various resources, and first and foremost courage. Both from client and creator.Courage to break old habits, looking at new solutions. Obviously you need talent, knowledge, insight, but it’s about execution those great ideas.

And maybe that’s creativity – to make new, innovative (creative) solutions look simple.

This doesn’t apply to all. There’s loads of inspirational theorists (read marketing gurus) talking about creativity who’s theories are rooted in their work. But for the majority it’s about doing the job the best way you can. Especially in times like this.

And where’s Yooba in this context? Well, we’d position ourselves somewhere as a link on the creative scale and the business side of things. We’re not one size fits all solution, you don’t really do a Coke Zero campaign in it, but we’re a fine and smart tool that will enable you to execute some of your great, creative ideas.

Tags: creativity, marketing, yooba studio, communications