I came across an interesting survey done in the US, but still giving good indications for the European market (as there's a "delay" in the economical changes between US and Europe). CMO's give interesting, and quite positive answers on how they'll meet with the rapidly shifting budgets for next year. It's about the digital field being the channel where senior marketers find confidence within reduced budgets.

It's very clear that Digital marketing is taking over from "Traditional" Marketing, mainly due to greater impact and demonstrable returns. Nothing new really, these are the main reasons why the digital field is growing and overtaking other channels.

This gives some more positive aspects to the general, very negative, picture. After all you can't really read much positive news in the economy pages today. The survey brings an attitude that inspires, and the survey also presents that it's during these harder times your marketing will play a key role for your future.

We've touched it before, and our friends at Harvard are also talking about the possibilities that a recession could give. That's possibilites to grab market shares when your competitors are withdrawing marketing efforts. That's the beauty with services like ours - that you now can get your messages out easier, faster, more frequently and lot more cost effectively.

Tags: yooba, digital marketing, downturn,