I'm working on a communication platform for a specific project. It's about defining your role on the market, position yourself against other players, creating your story etc. Obviously we've done it before and we're still Yooba. But, one thing that has changed considerably is the market.

The big R affects our perspectives. In many cases, what your company positioned against a year ago is slowly moving towards a "holistic" threat for all of us. The current economic climate. What used to be valuable against other services and/or tools is now your best weapon in a decreasing economical state.

For '09 we still are going to be your allied.   

Roll on 2009. 

Tags: market communications