Source: Mediascope Europe 2008

A new study from the EIAA presents new consumer patterns in their media consumption.

• 55% of all European Internet users are online every single day.
• Usage has increased during evenings and weekends. Which might relate to the new "Lifestyle Management" activities that are growing. I.e. Communication through social networking sites, choose better products or services, book holidays/travel arrangements etc.
• 'Freedom' and 'flexibility' are the keywords for today's consumers.
• Personal recommendations are still influential when researching or considering a service or product. Web sites of well-known brands are also important information sources.

Check it, it could be a good resource for creating greater impact with your strategies.

Tags: online marketing, media consumtion, internet, mediascope 2008, eiaa