I read an interesting post on the primary reasons to invest in CMS technology. That text is in its case based on a Forrester Report. Since a few years there has been a shift in what drives CMS adaption. Today is more about "improving the customer experience" rather than streamlining the work process within companies. I presume that's a quite natural progression from being controlled by webmasters to let 'non-techies', such as editors, being in charge of this process. This way it's simply possible for companies to streamline the communications from a tactical and strategic perspective, rather than from a technical.

Accordin to Forrester, purchases of CMS systems will grow in 2009 as this is a way to keep competetive. It might be as the old cliché says; in hard times it's wiser to keep a relation to existing customers rather than seeking new ones. By rewarding your visitors with engaging content with a greater frequency makes your site is worth coming back to.

Tags: yooba studio, content management, forrester, customer experience,