The question might seem simple to answer, but how come so few companies actually do it? There are of course a number of answers to both these questions, but let's look at history first. When looking at the traditional CMS market, it has been a well established truth for very long that you need to take control of your content, and minimize the number of consultant hours needed to put your messages out on the web. There is also the issue of time to market, and scheduling and versioning issues. The list could be made long of different reasons why one should use a traditional CMS, and looking at how many do it, it has also become an accepted truth that you need a CMS.

Isn't it strange that everybody use these arguments when investing time and money to release a new site, but somehow these arguments aren't valid when it comes to Flash content. Of course these same arguments apply to Flash content as well, it's just that most people aren't aware that it's possible. It is also true that many agencies that create web sites make a lot of money by updating and creating simple Flash content, these people are often afraid that they will loose revenue if they no longer can charge a weeks worth of time to produce a simple banner.

You can hardly blame people that are unaware of the possibilities for not using Flash CMS, you can however blame us for not telling them. To the companies that are afraid of loosing money if their customers start using a Flash CMS, are you making less money on your developers by selling a traditional CMS? There is also something to learn from the desktop publishing revolution from the 80's, just because everybody have the tools to create content doesn't mean that everybody has the skills to do it.

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