One thing that's getting more obvious is digital becoming the 'carrier of media', 'the enabler'. At Yooba we've never seen our platform as a one size fits all-solution. There are many factors influencing the results - to keep it simple; it's the level of smartness in adapting new tools. What I mean is that the most creative idea, necessesary don't need to be the most complex. Especially if you wear your ROI-glasses. It's very much about adaption, and a certain level of courage (or at least take the blinkers off) for optimizing the digital presence. To find new and simple ideas.

Again, digital is just the enabler - there's loads of new channels to reach for, and interact with your customers. And still do it in a non-interuptive way where you can help your customers, create value for them, help them to build relations with your brand etc.

Social Media is certainly 'the thing' right now. I believe in most cases due to the right reasons - to be where your customers are, interacting with them on their field. Still there are loads of new and upcoming channels for optimizing the digital presence.  

To tie this together, we see our platform as an enabler. We see new possibilities everywhere, and what we do is to simplify the content management for these new channels or devices. To showcase our new features for Touch Screens and Digital Signage, we're going to exhibit at Sign Scandinavia in Stockholm next week, on the 4-6th November. Please get in touch if you want to book a meeting to discuss the new possibilities we're offering.

We hope to see you there!

Tags: sign scandinavia 2009, kistamässan, yooba, content management rich media, flash, digital presence