This is very interesting stuff from Razorfish. I don't want to 'construct' any relation to what we do or our service (besides from posting it here), I just want spread this information.

Some key conclusions:

• 65% of consumers have had a digital experience change their opinion about a brand
• 65% have played a branded, browser based game
• 40% have "friended" a brand on Facebook, and or MySpace
• 44% of consumers who follow a brand on Twitter do so for deals 

Tags: razorfish, brand experiences, digital marketing, customer conversion