Now is the time for various reports and predictions for 2010 and onwards. Recently the European Interactive Advertising Association published their bi-annual report on the current trends, and future trends in on-line advertisng.

Some key findings:

• "The evolution of consumer habits appears also to be influencing allocation of advertising
  spend"
• Up to a quarter of all Europeans now use TV and Internet simultaneously
• Due to customers' multi-channel media usage, marketing budgets are encompassing both digital and traditional elements.
• "Mobile is a rising star."

The trends:

• "83% of all marketers surveyed stated that online advertising spend during 2009 has been greater than in 2008"
• 94% expects growths in 2010 and 93% in 2011

• "A 7.6% year on year rise in online advertising spend in 2010"
• An increase of over 15% forecasted for 2011

Source: EIAA (The report)

Reflections:
Changing media consumtion also relates to 'the connected consumers' appearing in this previous post on how 'Digital brand experiences can create customers'.  I.e. how customers gets increased broadband accessibility, spends more $ online, regurarly visits community sites, 'creates' some sort of digital media (video, photo, music or news) and how all this relates to positive and digital brand experiences.

Tags: eiaa, online advertising, media consumption, branding