First of all let me just say that I believe that it's required in most cases to use SEO.

Having said that, I have a number of different topics I would like to discuss with the SEO community.

First of all, why are there so many people still preaching that you should never ever use Flash because it isn't indexed by Google? In July 2008 Google announced that they indexed Flash and in June 2009 Google's Flash indexing got even better. Why then can you still read in countless blogs or comments in forums that you shouldn't use Flash for indexing reasons? If you still doubt that Google can index Flash content read this, which answers many of the questions you might have on how Google's Flash indexing works.

One thing I often come across when talking to SEO experts is the opinion that you shouldn't even bother creating a site or a single page without SEO in mind. I refuse to believe that every site and every page would benefit by maximizing the number of visitors. There are many cases when it is more important that your existing visitors or customers get the right content at the right time, and not as important that you get loads of new visitors.

There is little debate over the importance of incoming links to your site for high ranking. It is also rarely disputed that an incoming link from New York Times is worth more than a link from a fake blog created by an SEO expert. The Google ranking value of a link from the Times is in fact so much higher than a fake-blog link that one could argue that it would be much more efficient to spend all your time and money to get organic links on trusted sites. This is achieved by traditional PR, not by SEO.

When everybody has purchased services from SEO experts, who will be ranked highest?
The most SEO friendly site is black text on white background and no graphic elements, but how do you build a brand in a black and white world? An old truth is still a truth, content is still king. If you have an interesting site with great content, people will want to visit your site. To get people to link to your site, you must have interesting content.

Tags: seo, flash, internet marketing